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Jesse Desjardins
Joined: Feb 7, 2002
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Talk about IT
April 20, 2002 - 11:31 AM
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We need to start telling our friends about TakingITGlobal. Yes, that seems very basic, but I'm sure that every TIG members knows at least 5 other people that they can bring on board.
Just picture this. We have more then 4000 members now, and if each of then signed up 5 friends that would boost our membership to 20,000 - WOW!
So, let's TTP (Talk to People) and if that doesn't work, let's TTMP (Talk to More People).
As a marketing coordinator at TakingITGlobal my focus for the next month will be to help people spread the word about this great organization of ours. I'd love to hear your ideas and thoughts.
Jesse
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vivek
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Re: Talk about IT
April 20, 2002 - 12:30 PM
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start MLM (multi level marketing)
it really works.
 juzz kidding
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Joel Solow
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Re: Talk about IT
May 2, 2002 - 09:02 AM
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I'm with dltq on this one. I really like being able to connect with other like-minded youths, but I wish there were more direct methods of getting involved in TIG. I am in no way especially skilled in dealing with computers, but would like to get involved in other ways.
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Raymond M. Kristiansen
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well
May 2, 2002 - 10:43 AM
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Originally posted by JesseD
We need to start telling our friends about TakingITGlobal. Yes, that seems very basic, but I'm sure that every TIG members knows at least 5 other people that they can bring on board.
Just picture this. We have more then 4000 members now, and if each of then signed up 5 friends that would boost our membership to 20,000 - WOW!
So, let's TTP (Talk to People) and if that doesn't work, let's TTMP (Talk to More People).
As a marketing coordinator at TakingITGlobal my focus for the next month will be to help people spread the word about this great organization of ours. I'd love to hear your ideas and thoughts.
Jesse
Well here are my thoughts on this, for whatever it is worth:
How many of TIG's current members (4000 or so) are Actually logging on TIG regularly? 100? 200?
Another issue is: Is it easy for members of TIG to really see how they can be Involved in TIG? For instance, on the local level.
When I log in, i can read people's updates, comment on those or participate in discussions online. I can search for people by ID, and then I can perhaps contact them. But most often they are busy in their OTHER organisations, or doing something which I (not me personally, but me regular member)don't really know how I can get involved in.
TIG is a Great concept, and for those who finds the way to get involved, it really is a wonderful experience. But for so many others, TIG seems maybe like just another blogging community, however with a twist and a fancy flash introduction.
My approach is not that TIG needs to grow to 20000 members. My approach is that those members we got, can in several ways be more involved. More inspired. More informed.
When I go to the front page of TIG now I see some things.
On the right I have a section called "Ideafund.org". The idea being showed there is "Training and Self Employment for Rural Growth". I click on it. I come to a page with The Big Idea, etc, long project description. I click on "Comments". There is one user which has come with this comment:
"Is there any way that we can know the current progress of this idea, how it has worked out?". Nobody has answered that question (admitted there is no way i can see when the comment was posted). I click on support, and there is a e-mail address. OK..
How could I get involved in this project? Where could I find more information about it?
Ok, I then click on "Ideafund"
I hope to see other great ideas, but wait... Are there only three ideas which i can browse through? What about those ideas that didnt get a prize?
No, I dont feel ready to apply with an idea of my own..
This is one example of a TIG feature whose concept is good, but the execution of it is not that stable.
I think that instead of focusing only on getting even more number of people to be members (quantitative approach), we should perhaps focus more on the upgrading of the members we already got.
I might sound like the guy swimming against the stream here for the fun of it, but I really think that these issues need to be addressed...
(err, this might also be the wrong forum for my comments, but oh well)
as for PR:
buzzing is good, but hmm what about banners? i would love to put a small banner linking to TIG on my own homepage.
oh well, my 10 cents at least.
dltq
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Nick Moraitis
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yes!
May 2, 2002 - 11:16 AM
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Yes, actually the whole ideafund/project is about to undergo a MAJOR revamp -- you'll see the new section later this week I think that includes TONS of new features... it looks stunning in beta. And space for project updates is included!
More broadly, TIG is morphing and constantly evolving. I think we need much more emphasis (and navigation) around the core issues facing the world, connected closely to action young people can and are doing around them + systems that allow young people to organise and escalate their action to effect ENORMOUS and REPLICATED change GLOBALLY -- ie. how we can activate this enormous network of incredible people we have founded to actually "Take it global" - the "IT" being equality, sustainability, technology, education, health, justice, peace! Broadly, I am making this my mission to see happen over the next 6-8 months. Ambitious but we'll take it one step at a time...
What are your ideas on how the TIG site could be better organised?
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Jesse Desjardins
Joined: Feb 7, 2002
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Re: well
May 3, 2002 - 11:32 AM
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I believe I put this post up originally because I had just finished hearing a lecture about Viral Marketing. So, I was excited about the concept. Your points are very well taken, in fact, many of them where topics of discussion at our last meeting at TIG.
I couldn’t agree more with you on concentrating our efforts on getting more people involved.
Who cares really if we have 4,000 members, if only a small fraction of those are actually getting “involved” then we’ve completely missed the boat.
The holiday survey result’s proves your involvement theory. (http://www.takingitglobal.org/docs/survey1/), people fall in love with the TIG concept and get excited and inspired, but I'm not sure if it’s because of a lack of direction or confusion as how to actually get involved, because many of them don’t. Like you said, is TIG really a big blog community with a twist and a fancy flash introduction??
Personally, I have shifted my marketing efforts of getting more members to getting more of the members we have to get involved. I think at this point we need to create a fast feedback loop. Meaning that we need real info, from real people, real fast. I could be wrong about this entire involvement thing, and so can you. But, the only way where going to know is by finding out what works and what doesn’t with TIG members. One idea might be to launch a survey every month, and see what’s working and what’s not.
AHA! I got it… Let’s put up a section on the TIG website dedicated to user feedback.
Wanna help? jesse@takingitglobal.org
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Raymond M. Kristiansen
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Re: Talk about IT
May 4, 2002 - 10:59 AM
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A section on user feedback is a good idea, personally I think it should
had been made ages ago If TIG is about taking it global, and IT also
being the use of ICT, then user feedback on how TIG is functioning is
surely needed. Because if we are to use IT for communication and online/offline collaboration, we need to make sure that the tools are working for US, not us working for the tools.
http://www.takingitglobal.org/docs/survey1/ is a GOOD basis for asking
more in-depth-questions about not only the marketing of TIG, but also
about the whole organising of TIG.
For instance, look at Survey Question #2: Why did you sign up as a member of TIG?
25% because they wanted to be part of something important, and 22% because they want to share resources. Well. Of course several of the answers have a common "ground basis", being the "best for the common population" as well as a personal wish to be involved, have group feeling etc.
Myself, I signed up after reading about ict.takingitglobal.org after having surfed to that page through some other NGO's. I wanted to share resources, I wanted to have a forum in which I could exchange ideas with other people whose goals were more than cybering and just meeting people from another country for the heck of it.
I believe in the power of ideas, and by sharing ideas we can not only refine our own ideas, but we can also get a better understanding of what kind of resources there are out there.
I signed up and after a time I felt that something was missing in TIG-land. The concepts, as I have said before, I think are great. And it does work for many people. But it didn't really make me "click". I didn't see how I could contribute in a collaborative environment.
So I signed up to be a volunteer on the scholarships/grants research. Not only because I am interested in this field and want to work with the challenge of so much information being out there, but not being readily accessible, but also because I wanted to get involved in TIG. But after I found out that there was almost no real online collaboration on this research - difficulties in the very collaboration on methods for doing such research online - my enthusiasm dwindled and I decided to wait on this work until after I had finished working so much for my own organisation. (which was at the time really stressing me out).
Now I am done as president of this european association, and once I get well from my week-long illness, I will do more for TIG.
I have never been that good on marketing schemes, even tho I have worked with PR within several organisations (for instance being the chair of the Press contact group of the Student Cultural House of my city). However, I think that doing a combination of general surveys directed at the "big mass" of members, with a hopeful turnover of 40 % of the 4000-some members, and a series of concentrated qualitative surveys directed to members from different countries, of different backgrounds, is one way to go maybe.
The collaborative approach is very important. Thanks to Nick for your update on the Ideafund project. I am really looking forward to it. Hopefully the Ideafund can not only be a fund of monologues of nice-sounding project proposals, but also be a fund of comments and suggestions from the visitors/users. Here I will use an example from the use of ICT at the department of history, the University of Bergen. Students who upload their assignment papers to the net, not only invite criticism from other students as well as the professor, but the peers can also give comments to specific sentences and paragraphs. The department developed their own software solution called KARK, which you can read about here. (Click on "English version" for info in English). The advantages of such an online content administrator is also the amount of networking of info possible.
If you network the information which TIG members write in updates, discussions posts and their own homepages, there is much more chance that the "knowledge pool" of individual members can be easier accessible.
The sitesearch function is working good, but possible other ways of linking information?
Im rambling a bit here, not pulling things down to concrete measures which can be taken, and worse I am not really contributing that much yet myself. Evil me, I know
TIG guys and gals: You do a great job
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