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Enyioma Anaba
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Media and Nudity
October 28, 2003 - 07:04 AM
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It is so amazing that in our world today, the only thing that sells anything is nudity.
I saw an advert which a nude model was standing near a car. please tell me; WHAT IN HEAVENS NAME HAS A NUDE WOMAN GOT TO DO WITH A CAR?
Ok let us say they comparing the beauty of the female to the beauty of a car, but PLEASE!!!!!!! Must she be NUDE!!
Its so appalling and humiliating to know that the female body is being disrespected like that and seen as an object to boost sales. It makes me sick and worried.
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Jennifer I-H
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nudes
October 28, 2003 - 07:56 AM
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you're right. I see what you're saying. It's everywhere. Girls in bathing suits(if that) are put beside cars to represent two things that men desire, BUt can't they appreciate a car how it is without degrading a woman's body?I don't feel people need to look for pornography, it goes after everyone. It's on magazine covers, advertisements, almost every new movie out in America, it's in junk mail, search engines direct children to porn sites, the media(TV) doesn't even censor it anymore!
Companies will use it to make money and do as much as it can get away with. These businesses will make thier money and move on to the next thing, but it's their daughters, grandaughters, all sorts of people they're hurting around the world; by saying that it's OK. It is not Ok.
There is a right and a wrong way to do things in business. If it becomes necessary to use nudity (male or female)and disgracing the persons in the pictures, the others that have to see it (mortified)and the mothers that try to cover thier children's eyes from seeing those obsene images at too young an age, discarding all that to make a profit, all that shows to me is that company's 'product' can't be worth anything to begin with if it can't sell on it's own. (sorry to have brought business into this, just can't stand it)
What do others think ?
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Crystal_Abongta
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SOS
October 28, 2003 - 08:24 AM
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It is really true and real what all of you are saying but I am afraid the situation is getting out of hand. Today, it takes an obscene woman standing necked besides a bottle of body lotion for customers to feel its good for consumption, it takes necked women flying in the skies for people to value perfume, it take a nasty couple engaged in sexual intercourse for the consumer public to know the bathing soap had a good scent, it takes.. it takes… and it takes… what do we do about it?
Pornography is invading all sectors of the social world; women want to move necked these days in the streets in the name of fashion and men look just for those who expose the maximum of their bodies. It’s disgusting but it’s real.
90% if all publicity is laden with nudity, the woman is fast be coming a commodity just like other goods, she’s no less than an object of ridicule and seen as a multidimensional commercial sign post directing customers to the multitude of goods in the market.
SOS
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Luke Lieberman
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Re: Media and Nudity
October 29, 2003 - 02:10 AM
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gee - looks like I need to chime in here before Laurant puts too many words in my mouth.
guys the essential problem you have to oversome - is that most people, your average person will be more likely to look at an image that is sexually inticing.
Sex/nudity captures peoples attention - even yours as you complain about it - you sure noticed the add - that is half the advertisers intention right there - to simply get your attention - mission accomplished.
Then think that the average person is perhapes less educated and moralistic than you are. They notice the add because they notice the naked girl - first thing is first - advertisers have to get you to look at the add.
If it is just a picture of a car - chances are fair that you will not notice, unless you are really into cars. With naked women it is different - we are biologically engineered to notice - it's an instict for men to notice sexy women.
Anyway - that is "why" advertisers use sexy women in marketing - because it works - they have internal polling done constantly to monitor the success rate of certain types of advertising.
Laurent - I think you will notice that even Abongta recognises the commercial success of these tactics - he just questions the morality of them.
Anyway - for you to ignore the marketing success that exists due to the use of sexy women - is to simply be blind to the truth -
You are finding a very slim margin of people - the intellectuals - and trying to use them as evidence of a general trend -
But it is not a general trend - the general trend is defined by the lowest common denominator - those intellectuals are the exception that proves the rule.
By that standard - sex in advertising is very successful.
In terms of the morality of sex in advertising - ultimately it feels subjective - but remember when you start talking about companies it is not just one rich guy - it is a C.E.O. that has to answer to stockholders with a quarterly increase in profits.
That's capitalism - if is makes money - do it.
Anyway I am perhapes the wrong person to be talking about this - I am a producer that is about to make some music videos for P. Diddy - rap music videos - you had better beleive that they will have sexual imagery.
A last word - nudity is not bad no matter where you balance the scale - nudity is completely natural. I went to the Burning Man festival 2 months ago. There is no commercialism or advertising at burning man (money has no value at the festival - companies are banned) but there are lots of naked people. Probably about 15,000 naked girls - and yes it was alot of fun - but it was also a spiritual experience as when a person is nude they can not hide anything - it adds a very free demension to all social interaction.
It is amazing how after a day or 2 you just get used to it (I didn't actually go nude myself) and you stop looking at girls breasts and start looking them in the eyes and recognising them as people.
It could be considered immoral if a girls natural beauty is exploited for commercial gain - that is different.
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Laurent Straskraba
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Re: Media and Nudity
October 29, 2003 - 05:20 AM
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hehehe, nothing more needs to be added i think 
cheers,
laurent
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Luke Lieberman
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Re: Media and Nudity
October 29, 2003 - 05:44 AM
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Then don't
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Jennifer I-H
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Re: Media and Nudity
October 29, 2003 - 07:16 AM
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The obsence women can say in a sentence why they're doing it, whether for the fame or the Money.
Is the problem in the consumers, us? We're not saying enough?There's insight in what you said.
A commodity, a possetion, that's sad. And so much of this revealing' is voluntary, and for Free calling it fashion. It gets worse and worse for the rest in the next generation. There already too much worries, harships, obstacles, prejudice..everywhere. It would be too much to soon have to fight for a bit of respect on top of that because of being born a woman instead of a man.
Nudity, being naked(we're born naked) is not bad. It's what implied. SEX. uncensored, taken out of context, for no other reason than to evoke disire. Why?
I don't want to see naked women on the trains, walking down the street, on the stores, flipping through a magazine, or watch people have sex. on tv, internet, e-mail, phone booths, store windows...
Is our society sick?
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Laurent Straskraba
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Re: Media and Nudity
October 29, 2003 - 09:09 AM
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hehehe, you gotta ask luke about this
he will tell you that nudity in advertising is a "universal" thing, succeeding everywhere ... well, not my opinion at all. as also your concern shows me, some people feel offended by public nudity.
yes, cultural sensitity is something people are not really well prepared for ...
cheers,
laurent
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Crystal_Abongta
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Get the point folks
October 29, 2003 - 09:27 AM
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Anything positive when taken out of context is bad. Nudity in itself might not be bad depending on where we try to balance the scale. It might be selling so high in the commercial world, advertisers might be making billions capitalizing on nudity but then professional ethics as the seventh sense (to call it that way) of any sane human being forbids such an orientation.
Is it sane to get women walking down the street nude because you need to sell a body lotion? Is it ok to get a necked woman beside a car to emphasize the beauty of the care? We must not get confused between facts and opinions.
Many producers are hitting the billionaire chats every day using nudity for their riches. Growing up as a man of morals, I learned that its not enough to earn money, its enough to earn good money and from the right source.
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Jennifer I-H
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Re: Media and Nudity
October 31, 2003 - 10:23 AM
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What works today, doesn't mean it'll work tomorrow in advertising.
((You produce videos for Puffy? that's cool.)) I bet there alot of competition in that market.
But that's something I wanted to ask. What if we( multisocieties) become NUMB to all that?
Naked chicks, implied connections between cash and girls calling them wHOres, baby momma, baby daddy this and that. it sells and if that's what the other's are doing,it's important to beat that; but viewers,
just say me, I like rap, RnB but the object of the songs have become so limited they all started to blend together and if they're too voulgure why watch?
I'm not asking everybody to think it over and change overnight.
But, does it make it OK? We all seem to have the right thoughts about it ...but it's still done. Are kids growing up without proper morals--people look now because 'this' is dferent, what would be new to the coming generation if nudity is what they're seeing now? (Just a question)
we've become numb to violence,...guns,crime (action), profanity(now almost part of everyday speech. It used to represent intense emotion but now it's more like a person's lack of vocabulary),....now sex , stark naked guys/girls...
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Enyioma Anaba
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Re: Media and Nudity
November 3, 2003 - 11:44 AM
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Well yeah i agree with you. Its all about catching and holding attention rite?? Ok cool. I think i am on the same page with you.
Now let us analyse it, is it rite??? That is what we shld be talking about, there is certainly no moral justification for it.
People just want to make money and that is it, they do not think ethically, and they certainly do not want to make money in the rite ways.
They are not thinking of the consequences of puttin a naked woman in a magaxine, children might be goin through it. And wot do you have at the end of the day, perversion of the mind of the young adult. Is that wot we really want to see in our world today.
I would say i big NO to that.
I worked in an advertising agency and there are other ways of catching and keeping attention.
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Sally
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Re: Media and Nudity
November 14, 2003 - 10:02 AM
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well i agree with you for the fact that nudity is often used in advertisements but not always...its true the woman relates with the car in no way but she didn't HAVE to be nude in the advertisement if she didn't want to...its her choice that she wants to get paid and have her body advertised...no one's forcing her. Although i truly think its not correct to put nudity in advertisements...not everyone has the same opinions...because if we did then the nudity advertisements wouldn't be selling as well as it seems...
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Luke Lieberman
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Re: Media and Nudity
November 14, 2003 - 10:37 AM
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I like your logo Sally,
Anyway look - the problem comes with free speech - if we are to have free speech then people will be free to do this. Many great peices of art, be they sculpture, painting, or film - have used the nude female form.
I don't thinkng the problem is if it is used but rather how it is used.
And yes there is a great appitite for this kind of entertainment.
At some level these Rap artists are just making the kind of product that they themselves enjoy watching.
Advertisers are under tremendous pressure to find an edge on the competition. It is very hard to find a more surefire way to catch a man's attention in under 5 seconds. Marketing people are not bad people, rarely are they producing what they find offensive. They don't see themselves as immoral.
Many, many people in the marketing field are women - women are making these descisions. Actually I think everyone I know in marketing is a women - including the girl I went out with last week.
Actually this entire subject is very close to the theme of my NYU thesis film "The River Styx" which can be found at Studio53.com
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Hail Marygrace
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Re: Media and Nudity
November 14, 2003 - 11:46 AM
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Why can't advertisers stop using female in their advertisement as a sex object!
its degrading nowadays, treating woman as a sex object for them to get what they wanted. its not cultural sensibility we are talking here, but the value and respect of woman that has been being selling like hotcakes in a advertising world.
Gracias!
Grace:-)
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Anh Tran
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Re: Media and Nudity
November 25, 2003 - 02:00 AM
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Sex sells. That's all i have to say. IT is wrong but marketers and advertisers know most of the time what people want. Naked women do not have anything to do with the products that they're standing next to but just the fact that they're naked would easily catch your attention.
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