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Andy Smith
连接： Jun 12, 2009
邮件 13
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说话温和
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性别和年龄： 男性 & 24
国家：美国
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Some Brands Have Good Ideas For Social Media. Do You?
October 27, 2009 - 06:34 AM
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Not all big brands are using social media tools to the potential they could be. For this reason, it really sticks out when they do. There are plenty of small businesses you can learn a lot about ways to use social media from, but it is the big brands that have the truly wide reach. These are the ones that are easier to find, just because they're brands that you know.
Take Pizza Hut for example. The company seems to appear in the social media news circles fairly often. One time it was for posting a job opening for a Twittering position. Another time it was for using Twitter as a tool to drive its efforts to help feed the hungry.
Look at Ford. They utilize all kinds of different social media channels. They go where the people are, and they interact with them in different ways. They keep it at a human level. They look for trends and try to determine what people want. They use Twitter, Facebook, Flickr, YouTube, Scribd, Delicious, etc.
Source: webguild.org
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