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kristine

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Online display advertising fights recession
June 4, 2009 - 06:39 AM

Levels of online display advertising activity in the UK during the first four months of 2009 are up 21 per cent on the same period during 2008, according to new findings from the Neilsen Company.

According to the researcher, a survey of the entire online display advertising market, including the three major gauges of display ad levels – the number of advertisers, the number of individual campaigns they ran and the number of ad creatives used – found that all increased by 21 per cent over the last year.

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Online display advertising fights recession

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