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Ha Thi Lan Anh
Joined: Dec 5, 2001
Posts: 483 (view all)
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Gender & Age: Female & 27
Country: Canada
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Teens are Born to Be Wired
July 25, 2003 - 06:52 AM
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Just an Online Minute... Teens are Born to Be Wired
by Masha Geller
Yahoo! Inc. and Carat North America today announced the results of a
groundbreaking research study commissioned by both companies, which reveals
new findings about media consumption by teens and young adults (ages 13-24).
Among the key findings of the two-phased market research program conducted
by Harris Interactive and Teenage Research Unlimited (TRU), was that the
Internet has surpassed television in overall time spent to become the
primary medium of choice among the young. Additional findings show the
younger generation uses the Internet as their media "hub" and they feel
empowered by the abundant media choices available to them.
According to the data, while teens and young adults consume many different
types of media, the Internet surpasses them all in the amount of time spent,
which in an average week is as follows: (1) 16.7 hours online (excluding
email), (2) 13.6 hours watching TV, (3) 12 hours listening to the radio, (4)
7.7 hours talking on the phone, (5) Six hours reading books and magazines
(personal, not scholastic).
The study, which polled more than 2,500 teens and young adults (ages 13-24)
using both qualitative and quantitative methods, revealed that "control" --
the ability to personalize and manage the media experience and content --
emerged as the primary reason this group chooses the Internet over other
forms of media. Survey findings also showed that teens use the Internet as a
"hub" -- or primary media -- while other media are used as a starting point
for the online experience. While other generations are more likely to be wed
to a single type of media, the study revealed that today's teens and young
adults are not overwhelmed by the abundance of media choices like cable
stations, networks, magazines and radio, but rather feel empowered by it and
are able to multi-task -- using more than one form of media at a time --
more than any other generation.
On a typical day, a young person is faced with a universe full of media
which includes 200+ cable television networks, 5,500 consumer magazine
titles, 10,500 radio stations, 30 million+ websites, and 122,000 newly
published books. To many adults, this is a daunting, fragmented media
landscape. Not so among today's youth generation. They were literally born
to a world of media choice that places them firmly in control of their media
environment.
MediaPost Communications
http://www.mediapost.com
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Roentgen
Joined: Feb 25, 2003
Posts: 70 (view all)
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Re: Teens are Born to Be Wired
July 29, 2003 - 08:02 AM
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This survey shows that at least as a matter of perception, ICTS, in general, and the Net, here in particular, serves as an empowering platform for young people, creating opportunities in the process. All the more that we should go for the old youth paragraph in the WSIS declaration. I was really surprised by the EU move.
While other generations are more likely to be wed
to a single type of media, the study revealed that today's teens and young
adults are not overwhelmed by the abundance of media choices like cable
stations, networks, magazines and radio, but rather feel empowered by it and
are able to multi-task -- using more than one form of media at a time --
more than any other generation...To many adults, this is a daunting, fragmented media
landscape. Not so among today's youth generation. They were literally born
to a world of media choice that places them firmly in control of their media
environment.
[/B]
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Diogo Andre
Joined: Mar 19, 2002
Posts: 10 (view all)
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Gender & Age: Male, 31
Country: Brazil
Province/State: Distrito Federal
City: Brasília
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Children of the Revolution
July 29, 2003 - 08:07 AM
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I found this in a past edition of Wired Magazine ..
We learned to crawl alongside the PC. We came of age with the Internet. Early-adopting, hyperconnected, always on: Call us Children of the Revolution, the first teens and tweens to grow up with the network. It takes a generation to unlock the potential of a transformative technology – we are that generation. From IM to MP3 to P2P, we lab-test tomorrow’s culture. While others marvel at the digital future, we take it for granted. Think of it as the difference between a second language and a first. And imagine the impact when full fluency hits the workplace, the shopping mall, the living room. In the past, you put away childish things when you grew up. But our tools are taking over the adult world. Check it out: The technology is trickling up.
http://www.wired.com/wired/archive/10.09/borndigital.html
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