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Robert
Joined: May 28, 2003
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Taking the Great Leap-Driving innovation from the Base of the pyramid
May 30, 2003 - 08:20 AM
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I have just read a fantastic piece outlining what the Base of the Pyramid Learning Laboratory at University of Carolina's Kenan-Flagler Business School is reaserching on.
This piece would provide us with insights on how corporate ventures can intergrate profits with sustainable development.This is amust read!!!!! At Honey Care Africa, we have aproached this through our successfull Tripartite Model where people, profits and the environment are not mutually exclusive.
Contact the authors for information on how the Base of pyramid approach is affecting consumerism in developing countries.
Robert
The Great Leap riving Innovation from the Base of the Pyramid
Billions of aspiring poor people are poised to join the world’s economy. Disruptive innovation can pave the way, helping companies combine sustainable corporate growth with social responsibility.
Stuart L. Hart and Clayton M. Christensen
Stuart L. Hart is a professor of strategic management and director of the Center for Sustainable Enterprise at the Kenan-Flagler Business School, University of North Carolina. Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School in Boston. They can be reached at slhart@unc.edu and cchristensen@hbs.edu.
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Jon
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Re: Taking the Great Leap-Driving innovation from the Base of the pyramid
June 21, 2003 - 03:08 AM
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I agree - what the BOP laboratory is doing is indeed commendable work in getting business thinking about sustainable development, but isn't there a flipside to this: that in creating new markets we will at the same time be increasing consumption?
I am not suggesting that alleviating poverty through adopting win-win solutions is misguided, but perhaps we should also be urging business to shift from a product led to service led model and close the loop rather than depleting natural capital.
The "Base of the Pyramid" (BOP) is about creating markets where purchasing power is lowest, or "B24B" = business to the 4 billion who live off under $1500 a year. So if we succeed in making wonderfully profitable new markets we will also be creating 4 billion new consumers...
Just a thought.
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Me
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Re: Taking the Great Leap-Driving innovation from the Base of the pyramid
June 21, 2003 - 04:03 AM
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Rob, is the article posted online, or should I email the authors to obtain a copy?
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Jon
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Re: Taking the Great Leap-Driving innovation from the Base of the pyramid
June 21, 2003 - 05:46 AM
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hi Leana,
Here are some references (weblinks where available). The first one (in bold) is the one Rob mentioned. Unfortunately I don't think this is readily available on the web. A library may be able to access the MIT online resource for free.
This should do for starters!
Jon
Hart, S L and Christensen, C M (2002) The Great Leap: Driving Innovation From the Base of the Pyramid, MIT Sloan Management Review, Vol. 44 Issue 1, p51, 6p
Hart, S L (2001) The Bottom of the Pyramid, Tomorrow magazine, Jan/Feb http://www.tomorrow-web.com/feature/feature_jan01.html
Hammond, A L and Jenkins, E (2001) Bottom-Up, Digitally-Enabled Development: A Vision. iMP Magazine, February 2001 http://www.cisp.org/imp/february_2001/02_01hammond.htm
Opportunity in ‘poverty’ (Adapted from Prahalad and Hart ‘Strategies for the bottom of the pyramid’) http://www.sbm.temple.edu/~rmudambi/Teaching/BA_804/Week_01/Opportunity_in_poverty.ppt
Prahalad, C K (2001) The Bottom of The Pyramid, Siliconindia, Vol. 5, Issue 10 (Oct.), p76, 2p http://www.siliconindia.com/daily_byte/viewtop/vwindexVFT.asp?detailid=55 or http://www.siliconindia.com/magazine/displaydetail007.asp?article_id=1389
Prahalad, C K (2002) An Invisible Market Opportunity, Across the Board, January-February http://www.conference-board.org/publications/atb/articles/prahaladJan02.cfm
Prahalad, C K (2002) Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation, Reflections: The SOL Journal, Vol. 3, Issue 4 (Summer), p6, 12p
Prahalad, C K and Hammond, A () What Works: Serving the Poor, Profitably - A Private Sector Strategy for Global Digital Opportunity, World Resources Institute (WRI), Markle Foundation http://www.si.umich.edu/ICOS/hammond.pdf
Prahalad, C K and Hammond, A (2002) Serving the World's Poor, Profitably, Harvard Business Review, Vol. 80, Issue 9 (Sep.), p48, 10p
Prahalad, C K and Hart, L H (2001) Strategies for the Bottom of the Pyramid: Creating Sustainable Development http://www.wri.org/meb/wrisummit/pdfs/hart.pdf
Prahalad, C K and Hart, S L (2002) The Fortune at the Bottom of the Pyramid, Strategy & Business, Issue 26 (First Quarter) http://www.strategy-business.com/media/pdf/02106.pdf (you will need to register first)
Hart, S. L., & Milstein, M. B. (1999) Global sustainability and the creative destruction of industries. Sloan Management Review, 41(1): 23-33.
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Me
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Re: Taking the Great Leap-Driving innovation from the Base of the pyramid
June 21, 2003 - 07:29 AM
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Thanks! I'm sure that'll be enough to keep me busy for a while.
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Laurent Straskraba
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yeah!
June 22, 2003 - 05:20 AM
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the best thing on it is that this is science from the south ... too often ppl just talk ABOUT others and don´t try to talk WITH them ...
we need much more views from southern scientists!!!
best,
laurent
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Ha Thi Lan Anh
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Re: Taking the Great Leap-Driving innovation from the Base of the pyramid
June 22, 2003 - 12:41 PM
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wow very interesrting!
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